Wednesday, October 22, 2008

Case Study 8: "The Phanatic"

"The Phanatic" is a rich choco-late cupcake filled with a creamy vanilla center and topped with vanilla buttercream and a sugar cookie "P". Could it be the new perfect beer companion for watching the Phillies take on the Rays in the World Series?

Better than a rally rag??

"You like the opponent? Run for your life. This is Philly, not Rodeo Drive. We love our teams here like family. You mess with them you mess with us."

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