While anthropology aims to look outward to understand what's inside, to truly grasp the essence of, well, our "humanness", sometimes we need to spend more time. Anthropologists use ethnography, a holistic experience-based study, to understand culture in this truest context.
Drumroll please...
The Cupcaketologist is launching an set of ethnographic and collaborative case reports - a true study in friendship, life history, and shared kitchen chaos, freshly baked from the ovens of friends, families, and more.
Because who better to help us understand ourselves than the people that we share our lives with...
Photo: Margaret Mead, Samoa. (via)
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