Case Study 8: "The Phanatic"
"The Phanatic" is a rich choco-late cupcake filled with a creamy vanilla center and topped with vanilla buttercream and a sugar cookie "P". Could it be the new perfect beer companion for watching the Phillies take on the Rays in the World Series?Better than a rally rag??"You like the opponent? Run for your life. This is Philly, not Rodeo Drive. We love our teams here like family. You mess with them you mess with us."
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